The masterplan – whether it be for an entire project or a brief for an individual exhibit – acts as a touchstone for designers and project stakeholders.

It needs to be both practical and inspirational. It needs to clearly define communication objectives whilst not overwhelming the reader with information. The brief should provide visual and contextual references to act as a springboard for creativity.

Giant Panda Adventure, Ocean Park, Hong Kong
Designer: Hypsos Leisure Asia - interpretive design