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Here we see David Liao, HSBC\u2019s co-CEO for Asia and the Middle East, standing in front of just some of our heritage inspired graphics at HSBC’s new building HyQ Tower in Qianhai, Shenzhen.<\/p>\n
The HyQ Tower, in the Qianhai Shenzhen-Hong Kong Modern Service Industry Cooperation Zone, is the bank\u2019s first wholly owned building in southern China and involved an investment of more than 4 billion yuan (US$550 million).<\/p>\n
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Working with HSBC Archives, we provided a series of graphic solutions inspired but the bank’s amazing history (which this year celebrates 160 years!).<\/p>\n
The building is home to HSBC China\u2019s Shenzhen branch, HSBC Qianhai Securities and HSBC Software Development Guangdong, a fintech centre. The bank said the tower would be a nerve centre to propel business growth in the Greater Bay Area, a collection of southern mainland cities \u2013 along with Hong Kong and Macau \u2013 that Beijing would like to be a globally competitive economic zone by 2035.<\/p>\n
The Qianhai building will house securities and financing services, wealth management, as well as private and commercial banking. Back office support will also be on site.<\/p>\n
\u201cWe\u2019re in one of the most energetic areas in this huge market of China, boosted by the national strategy that promotes the Greater Bay Area,\u201d David Liao said. \u201cHong Kong as an international financial centre can play its role as superconnector.\u201d<\/p>\n
\u201cWe hope to provide better services and bring partners from the entire ecosystem here to continue connecting Hong Kong\u2019s international financial centre with the Greater Bay Area\u2019s economic power to drive corporate growth.\u201d<\/p>\n
The \u201cy\u201d in the building\u2019s name resembles an upside-down Chinese character for people.<\/p>\n