{"id":3885,"date":"2022-06-17T10:32:41","date_gmt":"2022-06-17T02:32:41","guid":{"rendered":"http:\/\/winkle.loc\/threads-of-life-featured-in-scmp\/"},"modified":"2022-06-17T10:32:41","modified_gmt":"2022-06-17T02:32:41","slug":"threads-of-life-featured-in-scmp","status":"publish","type":"post","link":"https:\/\/www.winkle-picker.com\/zh-hant\/threads-of-life-featured-in-scmp\/","title":{"rendered":"Threads of Life featured in SCMP"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1493\" src=\"https:\/\/www.winkle-picker.com\/wp-content\/uploads\/2022\/01\/HSBC-K11-digital-interior-1-768x342.jpg\" alt=\"\" width=\"768\" height=\"342\" srcset=\"https:\/\/www.winkle-picker.com\/wp-content\/uploads\/2022\/01\/HSBC-K11-digital-interior-1-768x342.jpg 768w, https:\/\/www.winkle-picker.com\/wp-content\/uploads\/2022\/01\/HSBC-K11-digital-interior-1-1440x641.jpg 1440w, https:\/\/www.winkle-picker.com\/wp-content\/uploads\/2022\/01\/HSBC-K11-digital-interior-1-1536x684.jpg 1536w, https:\/\/www.winkle-picker.com\/wp-content\/uploads\/2022\/01\/HSBC-K11-digital-interior-1-scaled.jpg 2048w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>The &#8216;Threads of Life&#8217; digital art piece developed by Winkle-picker in association with Sugar Design (HK) Ltd and IOIO has been featured in the <a href=\"https:\/\/www.scmp.com\/presented\/business\/topics\/art-technology\/article\/3181670\/hsbc-leads-clients-see-beyond-norm-its-art\">South China Morning Post (SCMP)<\/a>.<\/p>\n<p>An NFT exhibition entitled <em class=\"generic-article__body article-details-type--em content--em\" data-v-e6531554=\"\">METAVISION<\/em>, considered the most diverse of its kind in Hong Kong to date, is being held at K11 MUSEA in Tsim Sha Tsui, where visitors will have the chance to see a selection of NFT artworks from around the world. HSBC is taking part in the exhibition and the bank has transformed the Gold Ball at K11 MUSEA into a dedicated exhibition zone. The area is equipped with high-tech panels to showcase the story of the bank\u2019s pioneering involvement in NFT art.<\/p>\n<p><!--more--><\/p>\n<div data-v-2b5fd234=\"\">\n<blockquote>\n<p class=\"generic-article__body article-details-type--p content--p\" data-v-e6531554=\"\" data-v-2b5fd234=\"\">\u201cHSBC is at the front line and a pioneer in art and technology within the industry,\u201d says Brian Hui, Head of Customer Propositions and Marketing, Wealth and Personal Banking at HSBC Hong Kong, adding that the bank is fully supportive of this initiative and committed to taking the customer experience well beyond the norm for retail banking.\u00a0<span style=\"letter-spacing: 0px;\">\u201cWe have taken the opportunity to elevate our two owned digital art assets \u2013 <\/span><em class=\"generic-article__body article-details-type--em content--em\" style=\"letter-spacing: 0px;\" data-v-e6531554=\"\">The Art of Progress<\/em><span style=\"letter-spacing: 0px;\"> and <\/span><em class=\"generic-article__body article-details-type--em content--em\" style=\"letter-spacing: 0px;\" data-v-e6531554=\"\">Threads of Life<\/em><span style=\"letter-spacing: 0px;\"> \u2013 to the next level. The two digital art pieces were originally designed to provide an interesting and interactive experience when we opened our wealth centres. They have now turned into NFT art.\u201d<\/span><\/p>\n<div data-v-2b5fd234=\"\">\n<p class=\"generic-article__body article-details-type--p content--p\" data-v-e6531554=\"\" data-v-2b5fd234=\"\"><a href=\"https:\/\/www.winkle-picker.com\/projects\/hsbc-wealth-centre-k11-atelier\/\"><em class=\"generic-article__body article-details-type--em content--em\" data-v-e6531554=\"\">Threads of Life<\/em><\/a>\u00a0was inspired by a tapestry art in the HSBC archives. The animals and flowers on the tapestry symbolise fortune and prosperity.\u00a0<span style=\"letter-spacing: 0px;\">\u201cA peacock symbolises beauty, dignity and wealth, echoing the initiatives of HSBC synergising traditional heritage and modernity to provide extraordinary services for our clients,\u201d Hui adds.<\/span><\/p>\n<\/div>\n<\/blockquote>\n<\/div>\n<p><!--more--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The &#8216;Threads of Life&#8217; digital art piece dev [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-3885","post","type-post","status-publish","format-standard","hentry","category-company-news-zh-hant"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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