HSBC Singapore’s newest integrated Wealth Centre at The Star Vista, has opened its doors to serve the banks’ customers in western Singapore. Tailored to provide bespoke advisory services in the convenience of a retail hub, the new wealth centre will enhance access to personalised wealth management services for affluent customers while supporting local communities, reinforcing the bank’s commitment to Singapore’s long-term growth.
The newly launched wealth centre is the second of three dedicated wealth centres planned by 2025, a central part of HSBC’s multi-year transformation journey, which includes a five-fold investment increase towards enhancing its physical network across Singapore. This investment supports HSBC’s ambition to be the leading wealth manager for Singapore’s growing affluent population, who increasingly expect bespoke service and solutions across the wealth continuum.
Located on the second floor of The Star Vista Mall – a key location in the West Region of Singapore with high visibility and footfall – the new wealth centre is designed to provide personalised service and a premium banking experience, delivered through curated spaces like the Premier lounge, enclosed teller rooms, and a selection of private rooms that facilitate quality conversations with relationship managers in confidence.
Winkle-picker worked with our long-time partner Sugar HK to create a dedicated Heritage Wall that enriches the space while paying homage to the history of South Buona Vista, featuring a visual display that tells the story of Buona Vista Gap Hill and its legacy as a racing circuit. HSBC motifs tie this history into the bank’s longstanding presence in the region.