Believe in Hong Kong

Hong Kong

Our Interpretive Plan guided the development of this 150th anniversary exhibition for Swire.

Project Details

Swire opened the doors of its first Hong Kong office on 1st May 1870. Over more than a century and a half, the group has grown and evolved with the city, pioneering businesses that have helped put Hong Kong on the map as a global commercial hub. Today, Swire is a leading player in Hong Kong’s property, aviation and beverage sectors. As a developer and landlord, as an airline operator, manufacturer and retailer – as well as an employer – the Swire group’s operations touch the lives of most Hong Kong people.

The exhibition tells the story of how Swire has grown and evolved with Hong Kong and features a wide range of historical artifacts and products, including sugar cube packaging from the 1980s, Coca-Cola bottles from various and Cathay Pacific airline seats. Visitors can go on a simulated steamship voyage in the 1870s that takes them back to the Taikoo Dockyard, which opened in 1907.

Six themed zones – Early Entrepreneurship, Refining Industry, Maritime Evolution, Transforming Communities, Building an Aviation Hub and Realising Potential show how Swire’s pioneering businesses have helped put Hong Kong on the map as a global commercial and aviation hub. Guy Bradley, the chairman of John Swire & Sons (HK), said, “Our history is inextricably linked with this city’s growth and success.”

You can visit the exhibition virtually here and see a time-lapse film of how it was put together here.