The focus of this major milestone was to articulate the values and purposes of HSBC, providing direction for the future through celebration of the past. The bank approached the Hong Kong Maritime Museum (HKMM) to create a 3-month exhibition in their temporary exhibition area, celebrating the evolution of Hong Kong from a fishing village to a world trading hub and major financial centre, and HSBC’s role in this. A workshop was held at the National Maritime Museum, Greenwich, London to brainstorm ideas culminating in a report that fed into the Interpretive Plan.
Working with the Hong Kong Maritime Museum and HSBC Archives, we workshopped themes and researched artifacts to formulate a coherent Interpretive Plan to secure funding for this landmark exhibition.Project Details
|Sector||Corporate museum, archives|
|With||Desmond Freeman Design|