HSBC Wealth Centre, K11 Atelier

Hong Kong

Working with HSBC Archives, we brought heritage into a new commercial concept for HSBC’s ultra high-net worth customers.

“I love this interesting anecdote of Hong Kong history, while simultaneously creating a work that reflects today’s animation technology.”

Elaine Kwok, former Director at Christie’s.



Project Details

HSBC’s Wealth Centre K11 is the first of its kind that combines wealth management, insurance and medical check-up services into a one-stop shop, as part of its broader effort to capture more ultra-wealthy customers in Hong Kong and the Greater Bay Area (GBA). The 10,000 square feet-plus centre is located at K11 Atelier Victoria Dockside in Tsim Sha Tsui, and will serve HSBC customers with investible assets over US$1 million.

On top of a prime location that is within easy reach, sustainability, innovation and digital art are perfectly blended into the new wealth centre to bring high-net-worth clients a whole new experience. While enjoying tailored, personalised banking services in a comfortable, friendly environment, the client and the family can immerse themselves in an innovative storytelling experience.

A major feature of the space is a unique digital experience entitled ‘Threads of Life’ evocatively embodying the values of HSBC’s Wealth Centre’s service inspired by the magnificent silk tapestry held by the HSBC Archives presented to Sir Thomas Jackson by Chinese merchants in 1902. The digital animation fully utilises the two screens within the K11 Wealth Centre, sometimes in concert, sometimes independently. Another part of this experience is the Heritage Corridor, almost like a mini museum, that exhibits a collection of old banknotes, photos and documents of great historic value, a testament to the long history of HSBC in Hong Kong.