JTC Exhibition


The Jurong Town Corporation (JTC) needed a lobby exhibition to reinforce its corporate identity and showcase their key innovative projects.

Project Details

Working with our design partner Sugar HK, the ribbon was conceived as an abstracted expression of JTC’s role in Singapore – the “Spirit of Transformation”. Its organically sinuous exo-skeletal form is made up of a series of intermeshed structural elements that occur in nature from the macro (expressions of landscape contours and topography) to the micro (cell-like hexagons and vein-like networks, for instance). These make this sculptural icon a metaphor for JTC’s role in building Singapore by enabling industrial growth through the provision of infrastructure.